Friday, October 5, 2012

Where Did the 47% Go?


 Mitt Romney’s little gaffe involving a remark about 47% of voters he supposedly “doesn’t care about” was MIA during Wednesday’s debate. It was supposed to be Obama’s biggest bullet and it was noticeably absent, which came as a shock to O’Reilly, Rasmussen, Gutfeld, Krauthammer, and other pundits. Everyone's got a theory as to why this didn't happen. My thoughts on this are because maybe:
-       Obama didn’t use it because it was a clean fight and he didn’t want to be the first to bring the mud…(“look who just got nasty first”)
-       And/or he felt like starting the mud-slinging meant that more would come back and he didn’t want to answer for his own mud… (“Let’s talk about your video at Jeremiah Wright’s church”)
-       Obama felt like Mitt was doing well enough that he could defeat the attack on the 47%, and Obama would have attacked in vain. Mitt was on his game and could simply roll right over it, and thus render future “47%” usage pointless. ("Didn't we talk about this last time?")
-       Obama felt like the first debate was a wash anyway, (and historically this is true), so why waste a good attack on a lost cause?

It's possibly that many of these reasons come down to a conscious choice on Barack’s part to leave it alone. If so, why? Because it would have hurt him more than it helped him. Whether this is by means of missing the mark entirely, starting a fight that was more damaging than successful, or wasting a good attack…well, who knows? But the honest truth is that it’s potentially a great attack. Given Obama’s position, the urge to use it next time has got to be pretty strong. Obama needs to perfect the attack (simply mentioning “the 47%” won’t cut it), and Romney needs a killer deflection and an even better counter attack. So expect to see attempts for each of these strategies from each contender next time in Kentucky—because after that the shelf life may leave the issue a bit stale. If Obama mentions it on the 16th it will be three, maybe even four weeks old at the time—which is an eternity in our ADD culture. Obama has to use it or lose it, and it’s possible that the expiration date is looming for him. Either way, Mitt should be beyond prepared for the question and Barack better make it a good one. Odds are, you’ll see it on the 16th or not at all.

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